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This domain scalewizard.co.uk had the following in the web page, "The Scalewizard is the simple solution to limescale removal in hard water areas." Our analyzers observed that the webpage stated " If you live in a hard water area youll know the cleaning and hygiene problems that can be caused by hard to remove unsightly white limescale deposits that you find around taps, basins, toilet bowls, baths and shower areas, and what about the hidden costs? Water softeners are one solution but these treatments are expensive and require plumbing and incur ongoing salt and maintenance costs." The Website also stated " Scalewizard provides an insurance po." The website's header had hard water softener as the most important keyword. It was followed by electronic limescale treatment, limescale remover, and limescale removal which isn't as ranked as highly as hard water softener. The next words the site used was hard water treatment. hardwater problems was also included but could not be understood by search engines.